Tuesday, October 2nd
Our 2018 conference, “The Difference Makers”, will be held at the historic Annenberg Community Beach House, followed by cocktails and dinner in Venice at Felix, Esquire’s 2017 “#1 Best New Restaurant in America”. This invitation-only event will feature short talks on a variety of topics that affect the beverage industry today.
This year’s agenda is in development and new speakers are being added each week. Check back often for updates!
Confirmed speakers include:
George is a serial entrepreneur, having founded or co-founded 10 companies ranging from financial software to automotive services to a regional craft beer producer that hires active gang members with the mission of uniting rival gangs and stopping street violence in America.George Taylor
Mark was one of the trailblazers of today’s $8B global coconut water category. Since ZICO, he has advised more than 100 CEOs, helped raise more than $200MM and personally invested in more than 30 social-impact startups across, food, beverage, technology and energy.Mark Rampolla
Vivien is the first senior Wall Street analyst to cover the emerging cannabis sector, resulting in notable press coverage in The Economist, Barron’s and Forbes. Her coverage of the tobacco sector earned her a spot on Institutional Investor’s All-America Research Team and she has consistently been ranked by Thomson Reuters Analyst Awards.Vivien Azer
Zak is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. In 2015 he launched DIRTY LEMON, the world’s first direct-to-consumer beverage brand that sells exclusively by text message.
Joe has founded three successful beverage companies: Nutrisoda, which sold to PepsiAmericas in 2006, Crispin Cider, which sold to MillerCoors in 2012, and most recently Copper & Kings, which sold a minority stake to Constellation in early 2018.Joe Heron
Jeff joined Sierra Nevada in 2013 with more than 30 years of brewing industry experience. He is the former senior director of strategy and operations for Tenth and Blake, the craft division of MillerCoors, and was COO of Boston Beer Company for more than 17 years.Jeff White
Caitlin founded Sufferfest in May, 2016 with the mission of fueling active, healthy and passionate humans with award-winning functional beer. She has 13 years of consumer marketing experience, including roles at global brands such as Adobe Systems, Mozilla Firefox and Strava, a social network for athletes where she served as Director of Marketing prior to starting Sufferfest.Caitlin Landesberg
David has been in the retail space as a strategist and operator for over 17 years. He is the former global VP of Beauty and Grooming at The Net-A-Porter Group, and the founder of an e-commerce cosmeceutical business which was later sold to DermStore.com, leading to the creation of the largest pure play beauty destination in the US, ultimately selling to Target.David Olsen
Tom guides clients to grow their business by integrating data, innovative marketing technologies and cutting-edge strategies. Recognized as a Marketing Technology Trailblazer by Advertising Age, Tom has won numerous other industry awards, including iMedia’s Agency Marketer of the Year finalist competition.
Duke is an inspired protagonist who loves to build cultural bonfires and explore what it means to be human. He was formerly a pro hockey player in Sweden, spent over 15 years at NIKE, was CMO at Seventh Generation, and most recently held the EVP Brand & Community (CMO) at lululemon.Duke Stump
Osman is a seasoned entrepreneur and operator with a specific interest in managed marketplaces and consumer brands. He previously co-founded and exited two successful consumer marketplaces and has been named one of Fast Company’s Most Creative Entrepreneurs and one of the 40 Most Important People Under 40 by Apollo Magazine.Osman Khan
Richard has two decades of global agency and brand experience launching new markets, leading integrated teams and delivering consistent business growth. He joined Epsilon in 2012 as Senior VP of Strategy and Growth and focused primarily on connecting Epsilon’s proprietary assets and innovative tools to the traditional creative function agencies fulfil.Richard McDonald
Join Us At BLUE BOX 2018
[BLUE BOX] 2017 was held at the historic Annenberg Community Beach House in Santa Monica and was followed by a reception and dinner at the Venice hotspot, Gjelina. The theme for the day was “Celebrating the Power of Small,” covered from many angles and perspectives by an eclectic lineup of speakers.
FOUNDER AND CHIEF PURPOSE OFFICER OF THE HONEST COMPANY
Who spoke about his journey from environmental enthusiast to chief executive
EDITOR-IN-CHIEF OF EDIBLE BROOKLYN, EDIBLE EAST END, EDIBLE LONG ISLAND AND EDIBLE MANHATTAN MAGAZINES
Who spoke about why drinking is an agricultural act and how the food movement helps beverage makers
FOUNDER AND PRESIDENT OF THE STORIED BRAND
Who, as part of a marketing panel titled Why David is Winning, moderated by Richard McDonald, Agency President of Epsilon, gave a case study on the cultural shift to small, authentic and experiential when it comes to brands connecting with their customers
INNOVATOR AND MIXOLOGIST / BACARDI CATEGORY RUM AMBASSADOR
Who, along with Jody Levy, held a charming fireside chat about the spirits industry during our cocktail hour
BEST-SELLING AUTHOR AND SPECIAL CORRESPONDENT
Who spoke about a life in the future
CO-FOUNDER AND CREATIVE DIRECTOR OF WTRMLN WTR
Who mused on micro and how we can celebrate the power of entrepreneurial small to make big change
FOUNDER AND PRESIDENT OF AGENCY TK
Who, as part of the marketing panel, walked us through marketing and branding campaigns with content that pushes the envelope and which create individual connections that customers crave
FOUNDER OF BEAMING
Who gave us the good, the great and the ugly of her founder story and how she is sharing the power of plant-based food as medicine through her Beaming brand and beyond
ENIOR BEVERAGE ANALYST OF MACQUARIE CAPITAL
Who spoke about trends and statistics in alc and non-alc and where the beverage market is moving
CEO OF ZEVIA
Who spoke about the evolution of sweet and how sugar reduction is changing the food and beverage landscapes
DIRECTOR OF MARKETING OF THE NFL NETWORK
Who, as part of the marketing panel, talked through how big companies are using “small” techniques to be more agile and connected with fans and audiences
FOUNDER OF LIOCO
Who spoke about how facts tell but stories sell
First Beverage Group held its second [BLUE BOX] dinner in New York at Landmarc, chef Marc Murphy’s contemporary bistro inside the Time Warner Center. The dinner featured an all-female lineup of speakers.
President & CEO
Who delivered a presentation on the emerging beverage industry trend of using botanicals and herbs in healthier-for-you drinks.
Founder & CEO
Boston Harbor Distillery
Who spoke on the beverage industry’s next revolution of craft distilled spirits. Rhonda is the former founding partner and executive VP of the Boston Beer Company.
MICHELE MELOY BURCHFIELD
Founder & Operator
Blume Honey Water
Who spoke about her experience as a founding sales team consultant to some of the beverage industry’s leading craft and non-alc brands.
The first-ever [BLUE BOX] dinner was a relaxed evening gathering of beverage industry influencers and was held at Smog Shoppe, a converted smog check center and one of the most sustainably designed urban spaces in LA. Speakers came from craft beer, technology and philanthropy.
Who spoke about his social startup that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable
AGENCY PRESIDENT OF EPSILON
Who spoke about big data and how e-sports are changing the worlds of marketing and branding
PRESIDENT OF PHILANTHROPOLOGY
Who spoke about philanthropic giving in the US and the impact brands can have on the world through volunteer efforts and corporate giving
Who shared the story of their now-iconic brand & leading craft brewery
The inaugural [BLUE BOX] was held in beautiful Boulder, CO and featured two half-days of speaker presentations and panels, a guided hike in the Flatiron Mountains, and dinner including a fireside chat with entrepreneur and environmentalist Kimbal Musk at his Boulder restaurant, The Kitchen.
Select speakers Included
Co-Founder & CEO
New Belgium Brewing
Who spoke about the changing nature of the craft beer industry
CAROLINE LEVY/ NIK MODI
Leading Beverage Industry Analyst/
RBC Capital Markets
Who spoke about the decline of the empire and the decaying of big brands (or not?)
DR. JAMES ROUSE
Entrepreneur & Co-Founder
Who spoke about cultural contagion
Founder + Creative Director
Who spoke about crafting a magical brand
Who spoke about best practices for meaning, branding & avoiding the zombie apocalypse
Co-Founder & CEO
Who spoke about how to go big and still stay small
President & Founder
The Storied Brand
Who spoke about how a great brand acts like a story
Who spoke about the engine driving spirits consumption in the 21st century
Who spoke about understanding “third wave” craft beverage consumers
Founder & CEO
Who spoke about the design CEO
Co-Founder & TeaEO
Who spoke about keeping it honest
KAVITA SHUKL A
Founder & CEO
Who spoke about the power of simple