[BLUE BOX] 2017 was held at the historic Annenberg Community Beach House in Santa Monica and was followed by a reception and dinner at the Venice hotspot, Gjelina. The theme for the day was “Celebrating the Power of Small,” covered from many angles and perspectives by an eclectic lineup of speakers.
FOUNDER AND CHIEF PURPOSE OFFICER OF THE HONEST COMPANY
Who spoke about his journey from environmental enthusiast to chief executive
BEST-SELLING AUTHOR AND SPECIAL CORRESPONDENT
Who spoke about a life in the future
SENIOR BEVERAGE ANALYST OF MACQUARIE CAPITAL
Who spoke about trends and statistics in alc and non-alc and where the beverage market is moving
EDITOR-IN-CHIEF OF EDIBLE BROOKLYN, EDIBLE EAST END, EDIBLE LONG ISLAND AND EDIBLE MANHATTAN MAGAZINES
Who spoke about why drinking is an agricultural act and how the food movement helps beverage makers
CO-FOUNDER AND CREATIVE DIRECTOR OF WTRMLN WTR
Who mused on micro and how we can celebrate the power of entrepreneurial small to make big change
CEO OF ZEVIA
Who spoke about the evolution of sweet and how sugar reduction is changing the food and beverage landscapes
FOUNDER AND PRESIDENT OF THE STORIED BRAND
Who, as part of a marketing panel titled Why David is Winning, moderated by Richard McDonald, Agency President of Epsilon, gave a case study on the cultural shift to small, authentic and experiential when it comes to brands connecting with their customers
FOUNDER AND PRESIDENT OF AGENCY TK
Who, as part of the marketing panel, walked us through marketing and branding campaigns with content that pushes the envelope and which create individual connections that customers crave
DIRECTOR OF MARKETING OF THE NFL NETWORK
Who, as part of the marketing panel, talked through how big companies are using “small” techniques to be more agile and connected with fans and audiences
INNOVATOR AND MIXOLOGIST / BACARDI CATEGORY RUM AMBASSADOR
Who, along with Jody Levy, held a charming fireside chat about the spirits industry during our cocktail hour
FOUNDER OF BEAMING
Who gave us the good, the great and the ugly of her founder story and how she is sharing the power of plant-based food as medicine through her Beaming brand and beyond
FOUNDER OF LIOCO
Who spoke about how facts tell but stories sell
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First Beverage Group held its second [BLUE BOX] dinner in New York at Landmarc, chef Marc Murphy’s contemporary bistro inside the Time Warner Center. The dinner featured an all-female lineup of speakers.
President & CEO
Who delivered a presentation on the emerging beverage industry trend of using botanicals and herbs in healthier-for-you drinks.
Founder & CEO
Boston Harbor Distillery
Who spoke on the beverage industry’s next revolution of craft distilled spirits. Rhonda is the former founding partner and executive VP of the Boston Beer Company.
MICHELE MELOY BURCHFIELD
Founder & Operator
Blume Honey Water
Who spoke about her experience as a founding sales team consultant to some of the beverage industry’s leading craft and non-alc brands.
The first-ever [BLUE BOX] dinner was a relaxed evening gathering of beverage industry influencers and was held at Smog Shoppe, a converted smog check center and one of the most sustainably designed urban spaces in LA. Speakers came from craft beer, technology and philanthropy.
Who spoke about his social startup that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.
Agency President of Epsilon
Who spoke about big data and how e-sports are changing the worlds of marketing and branding.
President of Philanthropology
Who spoke about philanthropic giving in the US and the impact brands can have on the world through volunteer efforts and corporate giving.
Who shared the story of their now-iconic brand & leading craft brewery.
The inaugural [BLUE BOX] was held in beautiful Boulder, CO and featured two half-days of speaker presentations and panels, a guided hike in the Flatiron Mountains, and dinner including a fireside chat with entrepreneur and environmentalist Kimbal Musk at his Boulder restaurant, The Kitchen.
Select speakers Included
Co-Founder & CEO
New Belgium Brewing
Who spoke about the changing nature of the craft beer industry
CAROLINE LEVY/ NIK MODI
Leading Beverage Industry Analyst/
RBC Capital Markets
Who spoke about the decline of the empire and the decaying of big brands (or not?)
DR. JAMES ROUSE
Entrepreneur & Co-Founder
Who spoke about cultural contagion
Founder + Creative Director
Who spoke about crafting a magical brand
Who spoke about best practices for meaning, branding & avoiding the zombie apocalypse
Co-Founder & CEO
Who spoke about how to go big and still stay small
President & Founder
The Storied Brand
Who spoke about how a great brand acts like a story
Who spoke about the engine driving spirits consumption in the 21st century
Who spoke about understanding “third wave” craft beverage consumers
Founder & CEO
Who spoke about the design CEO
Co-Founder & TeaEO
Who spoke about keeping it honest
KAVITA SHUKL A
Founder & CEO
Who spoke about the power of simple