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PAST EVENTS

[BLUE BOX] 2018 returned for a second year to the Annenberg Community Beach House in Santa Monica, followed by a cocktail reception at award-winning Felix Trattoria in Venice.   The event’s theme was “The Difference Makers”.

Event Speakers

Speakers

IAN BEACRAFT
VP AND GROUP DIRECTOR, DIGITAL STRATEGY
EPSILON

Who spoke about the future of technology and the beverage industry

VIVIEN AZER
MANAGING DIRECTOR
COWEN AND COMPANY

Who spoke about the interaction between cannabis and alcohol

GEORGE TAYLOR
FOUNDER AND CEO
TRU COLORS BREWING

Who spoke about the TRU Colors story

JEFF WHITE
COO
SIERRA NEVADA BREWING CO.

Who had a fireside chat with Joe Heron about lessons learned from starting beverage cos in multiple categories

JOE HERON
FOUNDER
COPPER & KINGS, CRISPIN CIDER AND NUTRISODA

Who had a fireside chat with Jeff White about lessons learned starting beverage cos in multiple categories

DUKE STUMP
FORMER EXECUTIVE
NIKE, SEVENTH GENERATION, LULULEMON

Who spoke about the power of emotion and deepening relevance and resonance with internal team and consumers

OSMAN KHAN
FOUNDER
PADDLE8

Who spoke about implementing and using blockchain technology in the luxury goods space

ZAK NORMANDIN
CO-FOUNDER AND CEO
DIRTY LEMON

Who spoke about how his company is reinventing CPG branding, selling and distribution through C-commerce

MARK RAMPOLLA
FOUNDER
ZICO BEVERAGES

Who spoke about aligning social good and the bottom line

DAVID OLSEN
CEO
COS BAR

Who participated in a fireside chat about omni-channel failures and successes

CAITLIN LANDESBERG
FOUNDER AND CEO
SUFFERFEST BEER COMPANY

Who spoke about lessons learned in her company’s first year

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[BLUE BOX] 2017 was held at the historic Annenberg Community Beach House in Santa Monica and was followed by a reception and dinner at the Venice hotspot, Gjelina. The theme for the day was “Celebrating the Power of Small,” covered from many angles and perspectives by an eclectic lineup of speakers.

Event Speakers

Speakers

CHRISTOPHER GAVIGAN
FOUNDER AND CHIEF PURPOSE OFFICER THE HONEST COMPANY

Who spoke about his journey from environmental enthusiast to chief executive

NICK BILTON
BEST-SELLING AUTHOR AND SPECIAL CORRESPONDENT

Who spoke about a life in the future

CAROLINE LEVY
ENIOR BEVERAGE ANALYST OF MACQUARIE CAPITAL

Who spoke about trends and statistics in alc and non-alc and where the beverage market is moving

BRIAN HALWEIL
EDITOR-IN-CHIEF OF EDIBLE BROOKLYN, EDIBLE EAST END, EDIBLE LONG ISLAND AND EDIBLE MANHATTAN MAGAZINES

Who spoke about why drinking is an agricultural act and how the food movement helps beverage makers

JODY LEVY
CO-FOUNDER AND CREATIVE DIRECTOR OF WTRMLN WTR

Who mused on micro and how we can celebrate the power of entrepreneurial small to make big change

PADDY SPENCE
CEO OF ZEVIA

Who spoke about the evolution of sweet and how sugar reduction is changing the food and beverage landscapes

GREG OWSLEY
FOUNDER AND PRESIDENT OF THE STORIED BRAND

Who, as part of a marketing panel titled Why David is Winning, moderated by Richard McDonald, Agency President of Epsilon, gave a case study on the cultural shift to small, authentic and experiential when it comes to brands connecting with their customers

NIK ENTWISTLE
FOUNDER AND PRESIDENT OF AGENCY TK

Who, as part of the marketing panel, walked us through marketing and branding campaigns with content that pushes the envelope and which create individual connections that customers crave

ALIA TABET
DIRECTOR OF MARKETING OF THE NFL NETWORK

Who, as part of the marketing panel, talked through how big companies are using “small” techniques to be more agile and connected with fans and audiences

JUAN CORONADO
INNOVATOR AND MIXOLOGIST / BACARDI CATEGORY RUM AMBASSADOR

Who, along with Jody Levy, held a charming fireside chat about the spirits industry during our cocktail hour

LISA ODENWELLER
FOUNDER OF BEAMING

Who gave us the good, the great and the ugly of her founder story and how she is sharing the power of plant-based food as medicine through her Beaming brand and beyond

MATT LICKLIDER
FOUNDER OF LIOCO

Who spoke about how facts tell but stories sell

First Beverage Group held its second [BLUE BOX] dinner in New York at Landmarc, chef Marc Murphy’s contemporary bistro inside the Time Warner Center. The dinner featured an all-female lineup of speakers.

Event Speakers

Speakers

LISA DERMAN
President & CEO
GEM&BOLT

Who delivered a presentation on the emerging beverage industry trend of using botanicals and herbs in healthier-for-you drinks.

RHONDA KALLMAN
Founder & CEO
Boston Harbor Distillery

Who spoke on the beverage industry’s next revolution of craft distilled spirits. Rhonda is the former founding partner and executive VP of the Boston Beer Company.

MICHELE MELOY BURCHFIELD
Founder & Operator
Blume Honey Water

Who spoke about her experience as a founding sales team consultant to some of the beverage industry’s leading craft and non-alc brands.

The first-ever [BLUE BOX] dinner was a relaxed evening gathering of beverage industry influencers and was held at Smog Shoppe, a converted smog check center and one of the most sustainably designed urban spaces in LA. Speakers came from craft beer, technology and philanthropy.

Event Speakers

Speakers

DAVID YEUNG
FOUNDER OF
BLUE MONDAY

Who spoke about his social startup that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable

RICHARD MCDONALD
AGENCY PRESIDENT OF EPSILON

Who spoke about big data and how e-sports are changing the worlds of marketing and branding

KATHERINE DESHAW
PRESIDENT OF PHILANTHROPOLOGY

Who spoke about philanthropic giving in the US and the impact brands can have on the world through volunteer efforts and corporate giving

DAVID WALKER
CO-FOUNDER OF
FIRESTONE WALKER

Who shared the story of their now-iconic brand & leading craft brewery

The inaugural [BLUE BOX] was held in beautiful Boulder, CO and featured two half-days of speaker presentations and panels, a guided hike in the Flatiron Mountains, and dinner including a fireside chat with entrepreneur and environmentalist Kimbal Musk at his Boulder restaurant, The Kitchen.

Event Speakers

Select speakers Included

KIM JORDAN
Co-Founder & CEO
New Belgium Brewing

Who spoke about the changing nature of the craft beer industry

CAROLINE LEVY/ NIK MODI
Leading Beverage Industry Analyst/
Managing Director
RBC Capital Markets

Who spoke about the decline of the empire and the decaying of big brands (or not?)

DR. JAMES ROUSE
Entrepreneur & Co-Founder
Skoop

Who spoke about cultural contagion

JODY LEVY
Founder + Creative Director
WTRMLN WTR

Who spoke about crafting a magical brand

PHILL NOSWORTHY
Founder
Switch Inc.

Who spoke about best practices for meaning, branding & avoiding the zombie apocalypse

HAYDEN SLATER
Co-Founder & CEO
Pressed Juicery

Who spoke about how to go big and still stay small

GREG OWSLEY
President & Founder
The Storied Brand

Who spoke about how a great brand acts like a story

JIM BAREUTHER
Retired COO
Brown-Forman

Who spoke about the engine driving spirits consumption in the 21st century

RICHARD MCDONALD
Agency President
Epsilon

Who spoke about understanding “third wave” craft beverage consumers

DOUG EVANS
Founder & CEO
Juicero

Who spoke about the design CEO

SETH GOLDMAN
Co-Founder & TeaEO
Honest Tea

Who spoke about keeping it honest

KAVITA SHUKL A
Founder & CEO
Fenugreen

Who spoke about the power of simple