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[BLUE BOX] was born out of First Beverage Group’s desire to produce a highly differentiated beverage industry conference…one that digs deep to discover the many factors at play in the innovation of new brands and the disruption of beverage segments. [BLUE BOX] creates a space for thought leaders who are both passionate about beverages and thirsty to learn, share and engage.

Unbottled, free-flowing, coursing with ideas, [BLUE BOX] is the meeting ground for open discussions and original thinking on the future of the beverage industry. Events feature interesting venues, great food and drink, and short-format presentations. Speaker lineups are designed to incorporate insights and points of view from non-beverage industries like food, music, technology, philanthropy, branding and design as a way to help us better understand both the beverage industry and the world around us.

Thought leadership


Compelling stories

Diverse viewpoints

Join the Conversation

See what our community has to say about the [BLUE BOX] experience.

You guys rock and on so many levels. [The event] was amazing. The speakers challenged some of our thinking and shared openly their perspective and experience on several key topics. And [during and after our session,] through the many questions and conversations, the entire room played a part in reminding us how people connect with what we’re doing, want to participate and help, and truly want us to succeed.

George Taylor

Founder, TRU Colors Brewing Co

When I left [BLUE  BOX] ’17, I felt it was the best industry event/think tank I had ever attended. Was I wrong! [BLUE BOX] ‘18 was fabulous. I felt like I was watching the LA Dodgers’ batting line-up, every presenter could hit a home run and did.

Dan Holland

VP, Nature’s Bounty

Really one of the most fun, inspirational and thought-provoking events I have attended… an exceptional conference with exceptional people, resulting in dynamic connections!


Senior Research Analyst, Macquarie Capital (USA) Inc.

Such a collection of awesomeness.


President & Founder, The Storied Brand

Think of [BLUE BOX] as an inspiring, experiential CliffNotes of the most essential trends in the beverage industry.

Brian Halweil

Editor-in-Chief of Edible Brooklyn, Edible East End, Edible Long Island and Edible Manhattan magazines

Like sponges, we soaked it all in and have already begun to make some pivots in our plans in order to create MORE meaning in our brand…It was a different kind of conference—may I dare to say the first where I’ve left energized (not exhausted) and centered (not frazzled) at the end.


CEO & Co-Founder, Health-Ade Kombucha

From the format to the speakers to the content to the venue to the other attendees to the overall vibe, it was one of my favorite “industry” conferences to date and I left feeling both energized and inspired. I walked away with the seeds of new ideas to plant and some important perspectives on how in tune with and ready we are to ride the wave of what’s coming…and more psyched to get on it.

Jeff White

COO, Sierra Nevada Brewing Co

In an over-conferenced world, [BLUE BOX] really breaks the mold – entrepreneurship is all about taking what’s in your mind and making it into reality and [BLUE BOX] is a great catalyst. It’s amazing what happens when you throw founders, authors, branding experts, tech folks, finance experts, great food and a little mezcal together for a day.

Mike Burbank

Morgan Stanley Private Wealth Manager

As a beverage industry warrior for over 25 years it was refreshing to have the opportunity to attend, and then speak at a Blue Box curated event. Unlike traditional beverage industry events, Blue Box provides a forum for discussion on topics both inclusive to those inside and outside our industry that are creative and forward thinking.


Co-Founder & CEO, Blume Honey Water

One of my Top 10 best days!


Mixologist / Bacardi Rum Ambassador / Colada Shop / Entrepreneur

[BLUE BOX] was fun, interesting and inspiring and I connected with a lot of great folks. I’ve attended and participated in many conferences over the years, and this was one of the most valuable I’ve been to in terms of leaving with actionable, game-changing insights I can apply to my business.

Paddy Spence

CEO, Zevia

We raise a glass to the people who had the guts to start.