BLUE BOX was born out of First Bev’s desire to produce a highly differentiated beverage industry conference…one that digs deep to discover the many factors at play in the innovation of new brands and the disruption of beverage segments. BLUE BOX creates a space for thought leaders who are both passionate about beverages and thirsty to learn, share and engage.
Unbottled, free-flowing, coursing with ideas, BLUE BOX is the meeting ground for open discussions and original thinking on the future of the beverage industry. Events feature interesting venues, great food and drink, and short-format presentations. Speaker lineups are designed to incorporate insights and points of view from non-beverage industries like food, music, technology, philanthropy, branding and design as a way to help us better understand both the beverage industry and the world around us.