The inaugural [BLUE BOX] was held in beautiful Boulder, CO and featured two half-days of speaker presentations and panels, a guided hike in the Flatiron Mountains, and dinner including a fireside chat with entrepreneur and environmentalist Kimbal Musk at his Boulder restaurant, The Kitchen.

The first-ever [BLUE BOX] dinner was a relaxed evening gathering of beverage industry influencers and was held at Smog Shoppe, a converted smog check center and one of the most sustainably designed urban spaces in LA. Speakers came from craft beer, technology and philanthropy.

First Beverage Group held its second [BLUE BOX] dinner in New York at Landmarc, chef Marc Murphy’s contemporary bistro inside the Time Warner Center. The dinner featured an all-female lineup of speakers.

[BLUE BOX] 2017 was held at the historic Annenberg Community Beach House in Santa Monica and was followed by a reception and dinner at the Venice hotspot, Gjelina. The theme for the day was “Celebrating the Power of Small,” covered from many angles and perspectives by an eclectic lineup of speakers.

[BLUE BOX] 2018 returned for a second year to the Annenberg Community Beach House in Santa Monica, followed by a cocktail reception at award-winning Felix Trattoria in Venice.   The event’s theme was “The Difference Makers”.

Our 2019 event will be held at The Beach Club in beautiful Santa Monica, followed by cocktails and dinner in Venice at Felix Trattoria, a James Beard 2018 “Best New Restaurant”. This invitation-only event will feature short talks on a variety of topics that impact the beverage industry today.