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Brought to you by First Beverage Group

Tuesday, October 3rd

Blue Box 2017 will be a one-day conference at the historic Annenberg Community Beach House, a seaside venue with spectacular views of Santa Monica’s famed beach. The program will feature short-format talks, panels and fireside chats. The event will conclude that evening with a cocktail reception and dinner at Gjelina, Travis Lett’s Venice hotspot serving New American farm-to-table cuisine in a rustic setting. Agenda coming soon.

Celebrating the power of small

Register Here

Event Speakers

Blue Box is excited to bring you these confirmed speakers.
More speakers will be added over the coming weeks.

MATT LICKLIDER

Founder
LIOCO

Matt found his way to wine in 1995 while waiting tables to support a ski habit in Aspen. Realizing the world of wine was a grand stage, he soon segued into wine sales. In 2001, Matt and sommelier Kevin O’Connor connected while tasting wine in the back alley behind Spago LA and in 2005, relying on nothing more than their palates and their rolodexes, the two founded LIOCO. Today the winery is completely family-owned and all of their fruit is purchased from family-owned vineyards.

LISA ODENWELLER

Founder
Beaming

Lisa is the visionary behind Beaming, a lifestyle brand on a mission to inspire vibrant wellness in people of all ages. She is dedicated to sharing the power of plant-based food in a way that truly changes lives and supports healthy communities and families. Lisa is a mother of three, self-proclaimed “foodie”, fitness aficionado and entrepreneur at heart with a great Silicon Valley marketing and business development background.

JUAN CORONADO

Innovator and Mixologist
Bacardi Category Rum Ambassador

With more than 16 years in the food and beverage industry, Juan has built an impeccable reputation as an award-winning mixologist and entrepreneur. He started his career as the champagne sommelier for the prestigious Bubble Lounge, has served as the cocktail innovator for Think Food Group, led by Chef Jose Andres, and has been involved in several entrepreneurial projects including Sortie, Braai, Colada Shop and Hennessy House of Mixing Academy.

PADDY SPENCE

CEO
Zevia

Paddy put himself through Harvard and Harvard Business School with scholarships and a job sorting packages at UPS. After graduating, he started his fight for smarter food options and became VP of sales for Kashi at age 25. Four years later he left to start market research provider SPINS, which he sold in 2004. He was then hired as the president of Levlad, a personal care manufacturer, and has been the CEO of Zevia since purchasing the company in 2010.

ALIA TABET

Director of Marketing
The NFL Network

Alia is a proven digital marketing executive with an eye for innovative fan acquisition and viewership strategy. Through the creation and enhancement of NFL digital products (a new responsive-designed website, social, mobile apps and subscription products) and data-driven audience targeting, Alia and her team have drastically increased awareness, engagement and tune-in for live games, events and programming for the NFL.

CHRISTOPHER GAVIGAN

Founder
Chief Purpose Officer
The Honest Company

Christopher is co-founder and chief purpose officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a happy and healthy life. He is also a champion for children’s health, acclaimed author and speaker, and social entrepreneur.

Nick Bilton

Best-selling Author
Special Correspondent

Nick writes about technology, politics, business and culture for Vanity Fair, The New York Times, and CNBC. He has written three books, including the New York Times bestseller, “Hatching Twitter”. His latest book, “American Kingpin”, tells the epic story of the hunt for the Dread Pirate Roberts, creator of The Silk Road marketplace which sold guns and drugs on the dark web.

Brian Halweil

Editor-in-Chief
Edible Brooklyn, Edible East End, Edible Long Island and Edible Manhattan Magazines

Brian’s writing focuses on organic farming, biotechnology, hunger, and rural communities. He is the author of “Eat Here: Homegrown Pleasures in a Global Supermarket”. He lives in Sag Harbor, New York, where he and his family keep a home garden and raise oysters. He is also the co-creator of Food Loves Tech, an education-by-entertainment innovation expo.

Jody Levy

Co-Founder
Creative Director
WTRMLN WTR

Jody is an entrepreneur, artist, designer, director, producer, educator, writer and co-founder of WTRMLN WTR, a brand committed to redefining how and what we drink to nourish our bodies and sustain our ecosystem. She is also a partner in GEM&BOLT mezcal, a sustainable spirits company, and founder of experiential design firm Stitch Experience Design and Assembly.

Richard McDonald

Agency President
Epsilon

Richard has two decades of global agency and brand experience launching new markets, leading integrated teams and delivering consistent business growth. He joined Epsilon in 2012 as Senior VP of Strategy and Growth and focused primarily on connecting Epsilon’s proprietary assets and innovative tools to the traditional creative function agencies fulfill.

Greg Owsley

Founder
President
The Storied Brand

After 25 years of brand, innovation and creative experience, including a 15-year ride at New Belgium Brewery, Greg Owsley has come to the rather simple conclusion that a great brand acts like a story. On this principle, he founded The Storied Brand in 2011 to assist clients in articulating an authentic brand narrative that is remarkable, relevant, and resonating.

Caroline Levy

Senior Beverage Analyst
Macquarie Capital

Caroline has been a renowned equities analyst in the beverage sector for over 20 years, with tenure at companies including Lehman Brothers, UBS, Schroder and CLSA. Her relationships with senior beverage executives and thought leaders in both the alcoholic and non-alcoholic drinks spaces give her a unique perspective valued by investors and industry players alike.

Nik Entwistle

Founder
President
Agency TK

Nik has a wealth of knowledge and expertise in all aspects of marketing, PR and creative. Nik built and developed Agency TK from a bedroom office in 2001 to a team of 60 talented team players. He has endeavored to create an agency with a difference, focusing on the journey he can take with his employees and the experience he can create for clients.

Blue Box Would Like To Thank Its 2017 Sponsor Partners

Past Events

The inaugural Blue Box was held in beautiful Boulder, CO and featured two half-days of speaker presentations and panels, a guided hike in the Flatiron Mountains, and dinner including a fireside chat with entrepreneur and environmentalist Kimbal Musk at his Boulder restaurant, The Kitchen.

Event Speakers

Select speakers Included

KIM JORDAN
Co-Founder & CEO
New Belgium Brewing

The Changing Nature of the Craft Beer Industry

CAROLINE LEVY/ NIK MODI
Leading Beverage Industry Analyst/
Managing Director
RBC Capital Markets

Decline of the Empire: The Decaying of Big Brands
(Or Not?)

DR. JAMES ROUSE
Entrepreneur & Co-Founder
Skoop

Cultural Contagion

JODY LEVY
Founder + Creative Director
WTRMLN WTR

Crafting a Magical Brand

PHILL NOSWORTHY
Founder
Switch Inc.

The Meaning Makers: Best Practices For Meaning, Branding & Avoiding the Zombie Apocalypse

HAYDEN SLATER
Co-Founder & CEO
Pressed Juicery

How to Go Big and Still Stay Small

GREG OWSLEY
President & Founder
The Storied Brand

A Great Brand Acts Like a Story

JIM BAREUTHER
Retired COO
Brown-Forman

The Engine Driving Spirits Consumption in the 21st Century

RICHARD MCDONALD
Agency President
Epsilon

Understanding “Third Wave” Craft Beverage Consumers

DOUG EVANS
Founder & CEO
Juicero

The Design CEO

SETH GOLDMAN
Co-Founder & TeaEO
Honest Tea

Keeping it Honest

KAVITA SHUKL A
Founder & CEO
Fenugreen

The Power of Simple

The first-ever Blue Box dinner was a relaxed evening gathering of beverage industry influencers and was held at Smog Shoppe, a converted smog check center and one of the most sustainably designed urban spaces in LA. Speakers came from craft beer, technology and philanthropy.

Event Speakers

Speakers

DAVID YEUNG
Founder of
Blue Monday

Who spoke about his social startup that aims to tackle climate change and global food insecurity by making low-carbon and sustainable living simple, viral and actionable.

RICHARD MCDONALD
Agency President of Epsilon

Who spoke about big data and how e-sports are changing the worlds of marketing and branding.

KATHERINE DESHAW
 President of Philanthropology

Who spoke about philanthropic giving in the US and the impact brands can have on the world through volunteer efforts and corporate giving.

DAVID WALKER
Co-founder of
firestone walker

Who shared the story of their now-iconic brand & leading craft brewery.

First Beverage Group held its second Blue Box dinner in New York at Landmarc, chef Marc Murphy’s contemporary bistro inside the Time Warner Center. The dinner featured an all-female lineup of speakers.

Event Speakers

Speakers

LISA DERMAN
President & CEO
GEM&BOLT

Who delivered a presentation on the emerging beverage industry trend of using botanicals and herbs in healthier-for-you drinks.

RHONDA KALLMAN
Founder & CEO
Boston Harbor Distillery

Who spoke on the beverage industry’s next revolution of craft distilled spirits. Rhonda is the former founding partner and executive VP of the Boston Beer Company.

MICHELE MELOY BURCHFIELD
Founder & Operator
Blume Honey Water

Who spoke about her experience as a founding sales team consultant to some of the beverage industry’s leading craft and non-alc brands.

Celebrating the power of small

Register Here