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Brought to you by First Beverage Group

About Blue Box

Unbottled, free-flowing, coursing with ideas, Blue Box is the meeting ground for open discussions and original thinking on the future of the beverage industry. Blue Box presents a series of invitation-only dinners and conferences designed to bring together great minds from various industries. Speakers and topics are carefully selected to facilitate a dynamic and diverse cross-pollination of ideas and creative conversations.

Blue Box gathers those with stories of small brand successes—and failures—and incorporates insights and points of view from non-beverage industries like food, music, technology, philanthropy, branding and design as a way to help us better understand both the beverage industry and the world around us.

Thought leadership


Compelling stories

Diverse viewpoints

The Blue Box Story

Blue Box was born out of First Beverage Group’s desire to produce a highly differentiated beverage industry conference…one that digs deep to discover the many factors at play in the innovation of new brands and the disruption of beverage segments. Blue Box creates a space for thought leaders who are both passionate about beverages and thirsty to learn, share and engage.

First held in Boulder, Colorado in 2015 as a two-day conference and in 2016 as dinners in Los Angeles and New York, Blue Box features short-format presentations from an eclectic mix of speakers. Click here for agendas, photos and videos from past events.

Join the Conversation

See what our community has to say about the Blue Box experience.
Like sponges, we soaked it all in and have already begun to make some pivots in our plans in order to create MORE meaning in our brand…It was a different kind of conference—may I dare to say the first where I’ve left energized (not exhausted) and centered (not frazzled) at the end. DAINA TROUT

CEO & Co-Founder, Health-Ade Kombucha

Really one of the most fun, inspirational and thought provoking events I have attended…a wonderful two days…an exceptional conference with exceptional people, resulting in dynamic connections. Congratulations on what I’m sure is just the first of many amazing [Blue Boxes]! CAROLINE LEVY

Senior Research Analyst, Macquarie Capital (USA) Inc.

Blue Box was such a gift…
Seriously. GREG OWSLEY

President & Founder, The Storied Brand

As a beverage industry warrior for over 25 years it was refreshing to have the opportunity to attend, and then speak at a Blue Box curated event. Unlike traditional beverage industry events, Blue Box provides a forum for discussion on topics both inclusive to those inside and outside our industry that are creative and forward thinking. MICHELE MELOY BURCHFIELD

Co-Founder & CEO, Blume Honey Water

We raise a glass to the people who had the guts to start.